Only 23% of small businesses regularly track key performance indicators, according to Clutch.co — meaning 77% are making growth decisions without knowing what’s actually working. This Sales Report changes that with a clear, weekly snapshot of what matters most.

What’s inside this Sales Report template

• Revenue, conversion, and retention metrics — the three levers of every growing business in one view
• Department-level KPI tabs — each team has their own section without cluttering the executive summary
• Month-on-month change column — understand velocity, not just absolute numbers
• Annual targets with monthly milestones — see whether you are pacing to hit the year-end goal

How to use this Sales Report template

1. Click above and save your copy to Google Drive.
2. Start with your three most important KPIs — revenue, conversion rate, and retention.
3. Set targets based on last quarter’s actuals plus a realistic growth percentage.
4. Assign each KPI to an owner who is responsible for updating it weekly.
5. Review red and amber KPIs first in every team meeting — those are where decisions are needed.

Why Google Sheets for Sales Report?

Google Sheets dashboards update the moment you enter a new number — no refresh, no export, no waiting for a report to generate. Share the link with your team and the same live view is available to everyone on any device.

Frequently asked questions

Is this KPI dashboard template free?

Yes. Enter your email above, receive the link, and make a copy to your Google Drive. Free to use and customise for your business.

Which KPIs should I track?

Start with revenue, customer acquisition cost, conversion rate, and churn rate — the four metrics that predict growth or decline in almost every business. Add sector-specific metrics from there.

How often should I update the dashboard?

Weekly updates produce the best results. Businesses that review KPIs weekly grow revenue 12% faster than those that review monthly, according to Geckoboard research.