HubSpot research shows that 44% of salespeople give up after just one follow-up, while 80% of sales happen after five or more contacts. This Sales Pipeline makes sure every lead gets the follow-up it deserves — automatically visible, never forgotten.

What’s inside this Sales Pipeline template

• Lead source tagging — know whether clients are coming from referrals, ads, or organic search
• Win / loss log — record why deals close or don’t close to improve your pitch over time
• Monthly revenue forecast — pipeline value multiplied by close probability, automatically calculated
• Activity log tab — a chronological record of every touchpoint across all clients

How to use this Sales Pipeline template

1. Click above to get instant access to your free CRM template.
2. Make a copy via File → Make a copy to save it to your Drive.
3. Import your existing contacts — name, company, phone, and email for each.
4. Assign each contact a pipeline stage and a next follow-up date.
5. Review the pipeline tab every Monday and action any follow-ups due that week.

Why Google Sheets for Sales Pipeline?

The advantage of a spreadsheet CRM is that it bends to your process, not the other way around. Add a column for whatever your sales process requires — no developer, no support ticket, no waiting for a feature release.

Frequently asked questions

Is this CRM template really free?

Yes. Enter your email above, receive the link, and make a copy to your Drive. Use it for as many contacts and clients as you need at no cost.

How many contacts can I manage with this template?

Google Sheets handles up to around 400,000 rows per sheet comfortably. For most small businesses, this is more than enough for a complete client and lead database.

Can my sales team use this together?

Yes. Share the link with edit access and multiple team members can update contacts and pipeline stages simultaneously.