Businesses that review KPIs weekly grow revenue 12% faster than those that review monthly, according to Geckoboard research. This Sales Report is built for weekly reviews — visual, fast to update, and immediately clear to anyone who opens it.

What’s inside this Sales Report template

• 6 to 10 headline KPIs with live calculations — the numbers that actually move your business
• Weekly trend indicators — up arrow, down arrow, or flat based on the last four weeks automatically
• Target vs actual comparison — every KPI shows the gap to goal in both number and percentage
• Traffic light status — green, amber, and red based on thresholds you define once

How to use this Sales Report template

1. Click above and save your copy to Google Drive.
2. Start with your three most important KPIs — revenue, conversion rate, and retention.
3. Set targets based on last quarter’s actuals plus a realistic growth percentage.
4. Assign each KPI to an owner who is responsible for updating it weekly.
5. Review red and amber KPIs first in every team meeting — those are where decisions are needed.

Why Google Sheets for Sales Report?

The best KPI dashboard is the one your team actually looks at. A Google Sheet shared link in a weekly email, pinned to a Slack channel, or bookmarked in a browser beats a sophisticated dashboard nobody opens.

Frequently asked questions

Is this KPI dashboard template free?

Yes. Enter your email above, receive the link, and make a copy to your Google Drive. Free to use and customise for your business.

Which KPIs should I track?

Start with revenue, customer acquisition cost, conversion rate, and churn rate — the four metrics that predict growth or decline in almost every business. Add sector-specific metrics from there.

How often should I update the dashboard?

Weekly updates produce the best results. Businesses that review KPIs weekly grow revenue 12% faster than those that review monthly, according to Geckoboard research.