Content Marketing Institute research shows that only 37% of content marketers have a documented plan — yet they are 4 times more likely to report success than those who don’t. This Email Campaign Tracker is that plan: visible, shareable, and always up to date.

What’s inside this Email Campaign Tracker template

• Monthly content themes — plan campaigns and awareness dates weeks in advance
• Repurposing log — track which pieces of content have been adapted for other channels
• Engagement notes column — record what performed well to inform next month’s planning
• Caption and copy draft column — write your post text directly in the calendar alongside the schedule

How to use this Email Campaign Tracker template

1. Get access to the template above and save a copy to your Drive.
2. List your active content channels in the channel configuration tab.
3. Plan the next four weeks — one theme per week and the post types for each channel.
4. Assign each content piece to a creator with a draft deadline and a publishing date.
5. Review the previous week’s performance notes before planning the next week’s content.

Why Google Sheets for Email Campaign Tracker?

Content planning tools add a layer of software between your idea and the calendar. This template removes that layer — type the idea directly into the cell and it is immediately visible to everyone on the team.

Frequently asked questions

Can I use this for multiple social media channels?

Yes. The template has a channel column where you assign each content piece to Instagram, LinkedIn, email, blog, or any other channel you use.

Does the template track content performance?

The template includes a performance notes column where you log key metrics after publication. This creates a feedback loop that improves future planning decisions.

Can I plan email newsletters alongside social content?

Yes. Add ‘Email’ as a channel and plan your newsletter content in the same calendar as your social posts. Seeing all content in one view reveals gaps and overlaps that are easy to miss in separate tools.